Tactical Gamer Bag
All-in-one gear bag for Sinners
When the team from agency DDB and the esports team SINNERS approached us with a bold request — to design a bag from scratch for professional gamers — we were both excited and a little intimidated. This wasn’t just any bag; it had to carry full gaming equipment, withstand heavy use, and still make a strong visual statement. But we love a challenge, and this one took us on a journey we’ll never forget.
Step by step, we explored the ideal shape, proportions, and interior layout. Durable components were key — ones tough enough to handle stress similar to gear used in extreme sports. We tested the chassis construction rigorously to ensure everything stayed in place and the gaming equipment arrived safe and sound, no matter the distance.
Gradually, more technical details were added: solar charger, special keyboard pockets, mouse and cables, and of course waterproof material with its own print. And because we wanted the player to betray the player even after the game, there was also a beer holder. The bag was given a telescopic handle so that the player can comfortably travel with it in tournaments, and a removable construction that can be worn separately. This time we reached for 3D printing in production, so that we can fine -tune some of the elements quickly and accurately. The result is not only a functional product, but also a distinctive design piece that carries DNA Braasi – a combination of quality, craft and courage to try new ways.
And this connection brought the project of a series of important awards at world competitions.
The “Fofr bag 2.0” campaign has won gold and bronze awards in the Global Media Creativity Festival of Media, and also succeeded in the biggest advertising events of Cannes Lions, where it took a bronze lion. As part of the ADC Czech Creative Awards 2025, she won the Grand Prix the main prize. And the project also captivated the young generation by won the Like Generation Z, awarded by students of the Department of Multimedia at the University of Economics.
This cooperation reminded us that when technology, creativity and a good team are combined, there will be something that not only works but also resonates.
Thank you for being there.
Technical detail
Manufacturing preparation
